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Investing.com -- Godaddy Inc 's (NYSE:GDDY) efforts in product innovation, including the rollout of a paid tier for its AI-driven Airo tool, are expected to deepen customer engagement and support long-term growth, analysts say following the company's recent investor event.

Shares of Arizona-based web hosting and domain services provider were up more than 3% at $205.  

The company introduced Airo Plus, priced at $5 per month, which includes premium features such as logo creation, SEO optimization, and automatic website generation.

Management sees Airo as a key driver of future monetization, with its growing capabilities aimed at expediting website deployment and enhancing marketing efforts for entrepreneurs.

“Airo Plus as a premium offering shows a clearer path to monetization, and while we think it'll take some time to show up in numbers, the low initial price-point ($5/mo) for a number of features will likely see decent uptake,” Barclays (LON:BARC) analyst said.

GoDaddy also identified an opportunity to expand beyond domain registration as the primary customer entry point, starting with its logo-making feature, which targets high-demand search queries from small and microbusiness owners.

Broader pricing and bundling strategies are expected to create multi-year tailwinds, leveraging GoDaddy’s diverse product portfolio and large customer base.

Morgan Stanley (NYSE:MS) noted challenges in the near term, particularly from tough year-over-year comparisons in its productivity segment, where price adjustments on renewals may face resistance.

Morgan Stanley maintained an "equal-weight" rating on the stock, citing the need for greater visibility on the pace of adoption for new products and bundling strategies to offset near-term pressures.

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