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Investing.com -- Bank of America analysts reiterated their bullish view on Buy-rated Netflix (NASDAQ:NFLX), raising their price target for the stock to $1,490 from $1,175 a share in a note to clients on Friday. 

The bank cited the company’s dominant scale, strong subscriber growth, and expanding advertising and live content strategies as key drivers of continued outperformance.

BofA stated: “We continue to view Netflix as well-positioned given the company’s unmatched scale in streaming,” analysts wrote.

The bank explained that year-to-date, Netflix shares are up approximately 33%, driven by “sustained earnings momentum, positive subscriber trends,” and some defensive rotation linked to trade tariffs. 

BofA noted the streaming giant added nearly 19 million subscribers in the fourth quarter of 2024.

On the advertising front, Netflix is gaining traction. The company’s ad-supported plan now reaches 94 million monthly active users, up from 70 million in November 2024. 

According to BofA, Netflix now reaches “more 18–34-year-olds than any U.S. broadcast or cable network.”

Netflix’s internal ad platform is expanding beyond the U.S. and Canada into 10 additional markets, focusing on “enhanced 1st party data integration, better measurement, dynamic ad insertion and continuing to scale programmatic buying.”

BofA highlighted a strong content lineup for the second half of 2025, calling it a “content bonanza.” 

Meanwhile, the bank says returning hits like Stranger Things, Squid Game, and Wednesday are expected to support retention and subscriber growth, while new titles and live events—including NFL Christmas games and boxing at Madison Square (NYSE:XYZ) Garden—are set to boost ad-supported engagement.

“We believe that Netflix will continue to outperform,” BofA concluded.

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