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As investors rotate out of the artificial intelligence (A.I.) trade, small-cap stock Newell Brands (NASDAQ: $NWL ) is ripping higher.

Less than two months into 2026 and NWL stock is up 26%. The big move higher comes as investors move away from richly valued technology stocks such as Amazon (NASDAQ: $AMZN ).

While Newell Brands' name might not be familiar to investors, its consumer products certainly are. The company makes a wide variety of household brands that people use everyday.

These include Rubbermaid storage bins, Paper Mate pens, Elmer's glue, Sunbeam appliances, and Mr. Coffee drip-brew coffee makers. Newell Brands also makes Krazy Glue.

The company's products aren't cutting edge or sexy, but they are indispensable to many people.

And NWL stock is back in vogue as investors fret about the massive money being spent on A.I. and the ways in which the technology will disrupt industries such as software and logistics.

With A.I. unlikely to disrupt the glue-making business anytime soon, Newell Brands stock has taken off in recent weeks.

A dividend yield of nearly 6% is also attracting investors looking to earn income and find shelter from the volatility currently gripping U.S. markets.

With a market capitalization of less than $2 billion U.S., Newell Brands could be viewed as a micro-cap stock.

It should be noted that NWL stock has not been a great performer in recent years. The share price has declined 80% over the last five years as investors abandoned the company.

Newell Brands most recently posted financial results that largely matched Wall Street's expectations, though revenue of $1.9 billion U.S. was down 2.7% year-over-year.

While NWL stock might not be a forever hold, the company is being rediscovered and on an upswing that could be worth capitalizing on.